Business Challenges

• The market for print titles is declining. For printed TV guides this is especially true since television viewers now also have other possibilities to find their program information; via Electronic Program Guides and via Internet sites.
   
• The broadcasting time on the public channels is determined by the amount of members in the broadcasting corporations. Membership is often linked to subscriptions of a TV guide and this offers a great challenge on how to maintain memberships and TV guide market share within sustainable business models.

Solutions

Atos Consulting offered its New Business Planning methodology with special attention to the business modelling tools, arranged several workshops with the management and outlined the steps on how to develop their strategic business plan.

Benefits

The customer has now structured their planning, analyzed the key trends in the market, defined a number of possible new value propositions, outlined the relevant business models and validated their own ideas with the market expertise from Atos Consulting.